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Apple’s trick for boosting iPhone 5C sales

iphone5Apple adds 8GB model to iPhone 5C and sells it £40 less than existing 16GB model. Nice trick Apple but this is still not cheap.  Just a few months back, Apple’s Marketing VP, Phil Schiller, has warned that Apple’s low end iPhone wouldn’t be cheap, though the media wanted a cheap Apple product. Many of the reporters have reported that iPhone 5C has actually failed in the market. Although the 8GB model is added to iPhone 5C, it couldn’t make its position in the marketplace.

Ken Segall, an ad man in 1984 for Apple defines Apple as a “company that doesn’t do cheap. It makes products for people who care about design, simplicity and a great user experience.”

Apple in a statement said that the 8GB iPhone 5C model will be available in UK, France, Germany, Australia and China on 18 March. However Operators are already selling the 8GB model from their own websites. But, the iPhone 5C since its release in September 2013 has been experiencing disappointing sales, although Apple has not publish its sales figures, it has been a subject to speculation.

Despite this, other reports suggest that the iPhone 5S is hitting the market with increased sales far better than 5C. The report also discloses that Apple has around three million unsold iPhone 5C units in inventory.

The most recent data from analytics firm Umeng suggested that in China 5C was much less popular than the 5S. In US when a survey was conducted last October by Consumer Intelligence Research Partners, it was found that 64% were buying the more expensive iPhone 5S whereas only 27% were buying the 5C. The US based data from Mixpanel also shows that only 6.4% of Apple users have iPhone 5C whereas 20.7% have the pricier iPhone 5S.

Apple’s Tim Cook said: “I think the iPhone 5S, people are really intrigued with Touch ID. It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales.”

Cook added that “Apple was not scared of making changes if necessary. The 8GB iPhone 5c is the result, although it will be battling numerous similarly-priced – not to mention even cheaper – Android and Windows Phone handsets in the increasingly crowded smartphone market.”

However, at the end, Apple’s iPhone regarding or without regarding the 5C model, has already dominated the high-end market and grab the profit between 60-70% of industry on just 10% of unit sales. Since 2011, Apple has profited itself around 60% of the mobile industry. Now that’s what a success means. Though iPhone 5C has robust competition with the high end product from Apple’s biggest rival, the market hitting iPhone 5S model fly above all rivals. Though iPhone 5C turns out to be a failure, Apple still doesn’t make its product cheap and neither has it to.

Shared cloud versus on-premise

Public-Private-CloudCloud computing has been the most talked about technology hype in today’s business world. Cloud solutions are accessed via the internet, and typically hosted by a third-party vendor.

Cloud based services are becoming more and more attractive to small and medium size businesses (SMBs) which are seeking to reduce licensing costs, avoid recruiting IT staff and focus fully on their core responsibilities i.e. growing the business.
It appears SMBs are assuming cloud as the way of the future but this may not be entirely true. You must have a stable internet line –  no internet  – no work.


On premises solutions are just that, on premises which is installed on users’ computer that make it easy for you to have meaningful conversations with customers by giving you an organized view of everyone you do business with. There are many differences between cloud and on-premise solutions.  Some of them are listed below.



On-premises software is more expensive compared to cloud software because it requires in-house server hardware and IT staffs, capital investments in software licenses and longer integration periods. The initial cost is thus very high. Cloud solutions need no hardware and capital investments on professional IT staff. Thus the initial cost is very low but you may find it more expensive in the long run.



Security is the most concerned topic in cloud. In cloud solution, you could be sharing your services and space with your competitors. The custom databases of customer information may not always be migrated to the cloud and it’s not guaranteed your data is always available. Though rare but there have been reports showing outage with cloud solutions. The outages are even with on premise vendors but still they are more secure since all the software is within the premises.



There is a high customisation facility to the users of cloud if they are willing to pay a premium. Cloud offerings are generally platform neutral that helps clients to scale resources both up and down as needed. The built in configuration oriented method in cloud is usually configurable easily by an implementation-trained system user, but not requiring programming customization skills.  On Premise vendor may be completely tailored to a specific client’s business processes to even the source code level. Source code and object-oriented architecture lend to easy integration with other similarly-architected solutions.  Robust community of experienced development companies can complete and maintain sophisticated links to mission-critical business applications or data sources.


System performance and accessibility

While talking about system performance and accessibility, cloud vendors often deliver better performance than on-premise solutions. The whole architecture of cloud is designed from the ground up for maximum network performance that offers optimized performance that can adapt to your needs. If your business spikes up then cloud automatically adjusts and dynamically provides additional resources to handle the surge. Also, the cloud based solution provides real-time data anywhere at any time via internet connection. Your employees at your company can easily access information on their laptops or desktop without needing to do extra set up. Hence the cost is also minimized.

Depending upon your com

pany’s requirement and scenario, you can choose which vendor will be more beneficial in deciding between Shared cloud versus on-premise.
Take your business into the future and flourish in the current techno-hype marketplace with your smart decision.



£30 Tablet Device Goes on sale in the UK

£30TabletThe year 2013 has indeed been the year of the low-cost tablet, Tesco Hudl £120, Argos MyTable £100 and AldiMedionLifetab £80.
However, a new tablet device has gone on sale in UK  at £29.99. Its price makes it £50 cheaper than Aldi’s Lifetab, £70 cheaper than Argos’ MyTablet and almost £90 cheaper than the Hudl by Tesco.

Thistablet – UbiSlate 7Ci is created by a UK based company called Datawind and is actually the commercial version of the Aakash 2 tablet which was originally launched in India. During the production, it was mainly focused on students and was designed in a way to provide a cost competitive product for better learning environment.

When tablet Aakash was launched first in India in the year 2011, it was branded as the World’s cheapest touch-screen tablet”. It was primarily aimed at schools and colleges but this version was not well appreciated. Regardless of what critics said, they launched a new version Aakash 2, named as UbiSlate 7Ci has received good response and has today gone on sale in UK, which is of course a great achievement for Datawind.


This tablet consists of the following features at just £30:

  • 7in (18cm) Android tablet
  • Android 4.0
  • Powered by a 1Ghz Cortex A8 processor, (of the same calibre as the original iPad)
  • 512MB of RAM (twice that of the original iPad)
  • Flash memory of 4GB that can be supplemented by up to 32GB through its micro-SD card slot
  • Wi-Ficonnectivity supports external 3G for mobile broadband data connectivity
  • Three hour battery life

Suneet Singh Tuli, the founder of Datawind at the Wired 2013 conference, said getting online was all about affordability. “It’s not just about creating low-cost devices, for us it’s about delivering the internet,” he said.

Since Apple dominated the tablet market for years, Google was the first major company to challenge iPad with the launch of Nexus 7 by Asus in 2012. It was a cost competitive tablet that went on sale for £159 and compared to iPad mini’s that costs £269, it is a budget product and was built without compromising on the majority of features. Also, it came with the world’s highest resolution screen.

After that Tesco took a step ahead with the launch of Hudl tablet at just £119. Argos then jumped with the trend with its £99 MyTablet before Aldi undercut them both with its £79 Lifetab earlier this month. Continuing the trend, Amazon has also recently refreshed its Kindle range by dropping the price of Kindle Fire HD down to £119.

‘With recent ONS figures showing that in the UK, 29 per cent of the poorest households have no computer and 36 per cent no internet, we’re working to bring affordable technology to the hundreds of thousands of households excluded from the digital revolution’, said Datawind’s chief executive Suneet Singh Tuli.

The UbiSlate 7Ci serves as a functional leisure activity device for those who want to explore without having to worry about device damage at a very convenient price of £29.99

“Wavehill are a friendly team always on hand to help us with any problems that arise. They are quick to respond and nothing is too much trouble for them. We have worked with them for several years now and will continue to do so.”

Hydi – Manager, Sector – Marketing

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