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Apple’s trick for boosting iPhone 5C sales

iphone5Apple adds 8GB model to iPhone 5C and sells it £40 less than existing 16GB model. Nice trick Apple but this is still not cheap.  Just a few months back, Apple’s Marketing VP, Phil Schiller, has warned that Apple’s low end iPhone wouldn’t be cheap, though the media wanted a cheap Apple product. Many of the reporters have reported that iPhone 5C has actually failed in the market. Although the 8GB model is added to iPhone 5C, it couldn’t make its position in the marketplace.

Ken Segall, an ad man in 1984 for Apple defines Apple as a “company that doesn’t do cheap. It makes products for people who care about design, simplicity and a great user experience.”

Apple in a statement said that the 8GB iPhone 5C model will be available in UK, France, Germany, Australia and China on 18 March. However Operators are already selling the 8GB model from their own websites. But, the iPhone 5C since its release in September 2013 has been experiencing disappointing sales, although Apple has not publish its sales figures, it has been a subject to speculation.

Despite this, other reports suggest that the iPhone 5S is hitting the market with increased sales far better than 5C. The report also discloses that Apple has around three million unsold iPhone 5C units in inventory.

The most recent data from analytics firm Umeng suggested that in China 5C was much less popular than the 5S. In US when a survey was conducted last October by Consumer Intelligence Research Partners, it was found that 64% were buying the more expensive iPhone 5S whereas only 27% were buying the 5C. The US based data from Mixpanel also shows that only 6.4% of Apple users have iPhone 5C whereas 20.7% have the pricier iPhone 5S.

Apple’s Tim Cook said: “I think the iPhone 5S, people are really intrigued with Touch ID. It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales.”

Cook added that “Apple was not scared of making changes if necessary. The 8GB iPhone 5c is the result, although it will be battling numerous similarly-priced – not to mention even cheaper – Android and Windows Phone handsets in the increasingly crowded smartphone market.”

However, at the end, Apple’s iPhone regarding or without regarding the 5C model, has already dominated the high-end market and grab the profit between 60-70% of industry on just 10% of unit sales. Since 2011, Apple has profited itself around 60% of the mobile industry. Now that’s what a success means. Though iPhone 5C has robust competition with the high end product from Apple’s biggest rival, the market hitting iPhone 5S model fly above all rivals. Though iPhone 5C turns out to be a failure, Apple still doesn’t make its product cheap and neither has it to.

Galaxy S5 or Nokia’s Normandy or Motorola?

With more competition and development in Smartphones, people are in real confusion which one to buy. With run-up to launch Galaxy S5, leaks are flowing with two more suggestions of different models: Nokia’s Normandy and Motorola’s Moto X.


This year Samsung had four new Android tablets to show but no new Galaxy flagship. But coming month, the company is expected to introduce revamped Galaxy S5 to replace last year’s galaxy S4. According to the leaked specs for galaxy S5, the set is coming in two editions, one with the plastic and another with the metal which is a more expensive version. The device is expected to use a new Qualcomm Snapdragon 805 chip in LTE markets with a 16 megapixel rear camera sensor. The insiders also leaked that the screen display would be 5.25 inches with a 2560 X 1140 resolutions. Now all we got is to wait till the phone releases and compare the predictions and leaked information.

And with the leaked information of Galaxy S5, it has also been predicted that the timing of Galaxy S5 release could coincide with one from Nokia, which by the will officially be part of Microsoft. Till now only the images of Nokia’s Normandy have been leaked. This comes in multiple colors: green, yellow, red, blue and possibly black as well.  The phone is reportedly Nokia’s effort at building an Android handset. But it won’t look like Android though. Just like the Amazon Kindle Fire tablets, the Normandy looks to be built upon the Android Open Source Project, meaning it wouldn’t support any Google-specific software or services. It’s more likely to have Microsoft software in place of those.

Not even close – if Nokia goes through with it at all, it will likely be just an Asha 1045 phone, announced around March 25, according to the latest rumors, but with one very important difference – it has been conceived with forked Android instead of the usual Asha line interface.

The Moto X is easily one of the best phones of 2013, and despite its mid-range specs the phone is a fantastic performer. More than that, the phone is well thought out, features great customisation options and is just a joy to use. The phone runs nearly stock Android with the addition of a couple of extra features which are genuinely useful, minus all the usual carrier bloat. If that sort of thing interests you, there is currently no better time to buy one. After just a few weeks of selling the option, Motorola cut the price to £20. The company also added three more wood options to choose from: walnut, teak, and ebony. All four options are available to order this coming Monday through the Moto Maker site.

So, which smartphone suits you the best? Take a tour and wait till the launch of Galaxy S5, Normandy or Moto’s more options. Get smart with the use of a smartphone.



2014 – The world of mobile!

While going back to history, having a website was not that important as people looked up for businesses using phone book and advertisement on newspaper, television, radio etc. They also believed in friend’s and family’s recommendation. But when Internet started dominating and became more and more significant, most businesses could not survive without their website.

And now, only having website is not enough. Do you know why? It’s because today is the world of mobile. Mobile devices have become a staple in everyday living around the world. We are reliant on using smart phones for almost everything. With accessibility and reach, the number of mobile users has skyrocketed in recent years. Whether it’s for searching or shopping, mobiles are usually the first option people choose. It has simplified people’s lives and habits by using the latest technology available. So, it’s time to make the most of mobile devices. Mobile optimization can increase sales, generate more traffic and boost customer engagement. So get ready to go mobile.

mobile computing







Move to mobile

With the increasing use of Smartphones, people have now moved from desktop browsing to mobile browsing. They want everything on the tip of their finger, as simple as that! In fact, over half of the internet traffic comes from mobile devices and rest half will surely be covered in the coming years.

Being mobile-friendly does not mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and displaying relevant information and content for the users’ needs.

Shoppers are more likely to buy products if your site is optimized for mobile. Three fourths of the consumer said that they are more likely to return a site in the future if their experience on mobile is good. Hence your mobile optimized site will lead to more purchases and if in case your customers do not find you on mobile then there is the high probability that they’ll seek out your competitors’ mobile friendly website.

Moving to mobile is very important in today’s context. A bad mobile experience can create bad impression about your company. 50% of the people feel annoyed and frustrated when they come across a site that is not mobile friendly. This makes them feel as if the company does not provide any quality services and create less engagement towards that company.

It’s time to take action as most of your existing and potential clients are using mobile devices. If your website is not mobile friendly then it’s lucid to say that your business doesn’t exist.  Simply depending upon a website that isn’t mobile friendly is a very costly mistake and it will only decelerate the growth of your business. Don’t wait until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, instead lead the way. So take a smart choice for the all Smartphone users and accelerate the maximum number of customers towards your business.

£30 Tablet Device Goes on sale in the UK

£30TabletThe year 2013 has indeed been the year of the low-cost tablet, Tesco Hudl £120, Argos MyTable £100 and AldiMedionLifetab £80.
However, a new tablet device has gone on sale in UK  at £29.99. Its price makes it £50 cheaper than Aldi’s Lifetab, £70 cheaper than Argos’ MyTablet and almost £90 cheaper than the Hudl by Tesco.

Thistablet – UbiSlate 7Ci is created by a UK based company called Datawind and is actually the commercial version of the Aakash 2 tablet which was originally launched in India. During the production, it was mainly focused on students and was designed in a way to provide a cost competitive product for better learning environment.

When tablet Aakash was launched first in India in the year 2011, it was branded as the World’s cheapest touch-screen tablet”. It was primarily aimed at schools and colleges but this version was not well appreciated. Regardless of what critics said, they launched a new version Aakash 2, named as UbiSlate 7Ci has received good response and has today gone on sale in UK, which is of course a great achievement for Datawind.


This tablet consists of the following features at just £30:

  • 7in (18cm) Android tablet
  • Android 4.0
  • Powered by a 1Ghz Cortex A8 processor, (of the same calibre as the original iPad)
  • 512MB of RAM (twice that of the original iPad)
  • Flash memory of 4GB that can be supplemented by up to 32GB through its micro-SD card slot
  • Wi-Ficonnectivity supports external 3G for mobile broadband data connectivity
  • Three hour battery life

Suneet Singh Tuli, the founder of Datawind at the Wired 2013 conference, said getting online was all about affordability. “It’s not just about creating low-cost devices, for us it’s about delivering the internet,” he said.

Since Apple dominated the tablet market for years, Google was the first major company to challenge iPad with the launch of Nexus 7 by Asus in 2012. It was a cost competitive tablet that went on sale for £159 and compared to iPad mini’s that costs £269, it is a budget product and was built without compromising on the majority of features. Also, it came with the world’s highest resolution screen.

After that Tesco took a step ahead with the launch of Hudl tablet at just £119. Argos then jumped with the trend with its £99 MyTablet before Aldi undercut them both with its £79 Lifetab earlier this month. Continuing the trend, Amazon has also recently refreshed its Kindle range by dropping the price of Kindle Fire HD down to £119.

‘With recent ONS figures showing that in the UK, 29 per cent of the poorest households have no computer and 36 per cent no internet, we’re working to bring affordable technology to the hundreds of thousands of households excluded from the digital revolution’, said Datawind’s chief executive Suneet Singh Tuli.

The UbiSlate 7Ci serves as a functional leisure activity device for those who want to explore without having to worry about device damage at a very convenient price of £29.99

Windows XP to be retired in April


Support Lifecycle policy based on customer feedback was introduced in the year 2002 by Microsoft to ensure more transparency and predictability in Microsoft products support. It was declared with this policy that Microsoft Business and Developer products, including Windows and Office products should receive a minimum of 10 years support (5 years Mainstream Support and 5 years Extended Support), at the supported service pack level.

In accordance with the policy, it is therefore time for Windows XP to get retired. It will go out of support from date April 8, 2014. After this date, none of the support will work i.e no new security updates, non-security hotfixes, free or paid assisted support options or online technical content updates.


It is thus a crucial time for your business if the migration to a modern desktop has not been started yet. As per the Historical customer deployment data, the average enterprise deployment may take 18 to 32 months from business case through full deployment. In order to make sure that you remain on supported versions of Windows, you should begin your planning and application testing immediately such that you are able to deploy before end of support.

Not upgrading and running Windows XP even after their end of support date may even expose your business to potential risks like Security and Compliance Risks, Lack of Independent Software Vendor (ISV) and Hardware Manufacturers support.


After release of Windows XP in 2001, no one could have ever thought that it would still be in use in 2013. And, to more surprise, it is not just in use at the present, it is extremely popular. A research shows that nearly 40% of the world’s estimated one billion computers run Windows XP. That is a significant number of people dependent on an operating system which is over a decade old. Windows XP is still the second choice to Windows 7 which stands as the most-popular operating system around.


The popularity of Windows XP remains as it was stable, fast, powerful, and relatively simple to use. People love it as they are accustomed to using it as well. But, the fact is that every life cycle must end and so is the support for XP. End of life is the end of Microsoft support for everything which means the end in updates for customer service, new features or security updates; an effectively ending mainstream support. Even though it has occurred that XP’s end-of-life date has been extended several times, this is actually the end.


An upgrade to Windows i.e Windows 7 and 8, which are already a popular leading OS today would be a good idea. Though it can be a reasonably small leap for most users, adapting this change would result in success only if the change is implemented in time. After Windows 7, Windows 8 has taken all the good credits for its complete overhaul interface to system interface even if for some users it’s a massive learning curve.

As the end is near, using XP will be at your own risk. You can only expect limited protection and these will be unable to protect you. Thus, it is strongly recommended that you start upgrading your Operating System to Windows 7 or 8 as XP is getting retired on April 8, 2014.


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